Exodus 3:4 YLT

²  and there appeareth unto him a messenger of Jehovah in a flame of fire, out of the midst of the bush, and he seeth, and lo, the bush is burning with fire, and the bush is not consumed.

³  And Moses saith, 'Let me turn aside, I pray thee, and I see this great appearance; wherefore is the bush not burned?'

⁴  and Jehovah seeth that he hath turned aside to see, and God calleth unto him out of the midst of the bush, and saith, 'Moses, Moses;' and he saith, 'Here 'am' I.'

⁵  And He saith, 'Come not near hither: cast thy shoes from off thy feet, for the place on which thou art standing is holy ground.'

⁶  He saith also, 'I 'am' the God of thy father, God of Abraham, God of Isaac, and God of Jacob;' and Moses hideth his face, for he is afraid to look towards God.